CUSTO
BARCELONA STORE LAUNCH RELEASE – 1 MAY, 2012
CUSTO BARCELONA OPENS FIRST
UK STORE IN WESTFIELD STRATFORD CITY
International
fashion brand Custo Barcelona has opened its first UK store in the Westfield
Stratford City shopping centre. Renowned for its ability to redefine the
hottest trends through a kaleidoscope of vibrant colours and a passion for
cutting-edge graphics, Custo Barcelona is proud to open the doors of its first
London store with its SS12 collection.
The
new store occupies 140m2 and is divided into three distinct zones
showcasing the Custo Barcelona women’s clothing, accessories, and Custo Growing
the brand’s kidswear collection.
The Westfield
Stratford store reveals an ambitious new retail design concept for Custo Barcelona.
Designed by directional Spanish architecture firm Dear, the visionary concept
features a dramatic geometrical ceiling structure made up from a complex
assortment of abstract vectors. The new retail design will not only provide the
blueprint for a roll-out of UK stores but is also planned to be implemented
across all new international openings.
“We’re
thrilled not only to be opening our first UK Custo Barcelona store in Westfield
Stratford City, located as it is on the doorstep of the upcoming London Olympics,
but also to be able to make such an exciting visual statement through the
store’s imaginative design,” said Hugo Deane, director at Love Brands, UK
distributor for Custo Barcelona. “The store’s all white theme provides a
neutral backdrop for the vibrant print-led fashion of Custo Barcelona. Combined
with the intricate ceiling design which surrounds the trading space the new
store creates a unique sense of retail theatre.”
Situated in
The Arcade area of Westfield Stratford City the store features white timber
wall panels, stainless steel hanging rails, grey resin flooring and interactive
mirrors.
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