British t-shirt fashion label Crown Love is delighted to announce its first Retail space with PopUP Britain on the King’s Road this summer. The cult label born in east London, which launched last summer has been offered a space in the flagship pop-up shop on London’s iconic King’s Road. Crown Love will be venturing West and offering SW3 shoppers a taste of east end fashion with key pieces from their men’s and women’s range.
Crown Love launched their first contemporary collection of young womenswear graphic printed ethical t-shirts and vests last summer. Following its success, they have now introduced a range of menswear. The young cult label takes inspiration from Britain’s history, combined with quirky printed graphics and iconic slogans.
For this season, Crown Love has introduced a palette of vibrant colours including hot neons and candy washes. New inspiration comes from Eagles, Crowns, Playing Cards and Pierrot the Clown prints. The playful mood is reflected in the artwork, with bright graffiti-like effects and original prints.
Cropped tops and leotards are key in the women’s range alongside organic slim-fit t-shirts and oversized tunic vest tops. The men’s collection features round neck classic t-shirts, oversized tank tops and v-neck t-shirts.
From the 4th - 17th July - 387 King's Road, London SW10 0LR
The name Crown Love derives from a Regal presence and respect for love, fashion, art and life. Inspired by the love story of Edward VIII who gave up his throne to marry the twice divorced American Wallis Simpson. The messaging is reflected in the prints and slogans. Crown Love transmits a feeling of idyllic young romance, with an ironic humorous twist. The feel of the collection is young, the image is geared towards edgy and carefree fashionistas with a certain bohemian lifestyle. Crown Love has already been snapped up by dedicated celebrity followers such as Ellie Goulding, Kimberly Walsh, Laura Whitmore, Little Mix, Amelia Lily, Rudimental and The Wanted.
